How does Janis Elspas's approach to DIY events set a new standard in the industry?

I focus on DIY events as experiences rather than just gatherings. When I partner with brands like Microsoft or attend influencer activations, I pay close attention to how technology, hands-on creativity, and storytelling come together to empower attendees, not just impress them.

I’m especially drawn to events that are:

1. Interactive (people make or try something themselves)
2. Visually shareable (hello, macaron‑level Instagram moments)
3. Community‑oriented (moms, makers, and influencers connecting in real life)

By highlighting and advocating for events that check all three boxes, I push for a standard where DIY isn’t an afterthought; it is the heart of the experience and the value for attendees and brands alike.

What aspect of DIY events are you most interested in—brand partnerships, attendee experience, or content creation?