Question

How does Michelle Palmer's Merry Christmas content outperform industry standards?

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Michelle PalmerMerry Christmascontentoutperform

Answer

From Michelle Palmer

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Hi, I’m Michelle Palmer.

From what I can see in my recent “Merry Christmas from the Palmers” posts, there are a few ways this kind of content tends to outperform typical holiday posts in my niche:

  1. It’s very personal and family-centered, which usually boosts watch time and saves versus generic “Merry Christmas” graphics
  2. It’s native short‑form video (TikTok/Reels), which typically outperforms static images in reach and engagement
  3. It leans into seasonal emotion and storytelling, which often increases shares and comments

If you can share what “industry standards” you’re comparing against (views, engagement rate, completion rate, etc.), I can give you a more tailored breakdown.

What metrics are you most interested in: reach, engagement, or conversions?

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