What unique insights does Marlys Arnold offer regarding anti-spam laws for trade show marketing?

A badge scan is not permission. Marlys emphasizes that just collecting names at a trade show doesn’t automatically give you the right to send bulk email. You still need clear, permission-based marketing practices.

Canadian laws affect non‑Canadian exhibitors. With stronger Canadian anti-spam rules (CASL), she stresses that if any attendees are Canadian, you must follow those standards even if your company or show is based elsewhere.

Show organizers share responsibility. She warns that show managers must be careful how attendee data is gathered and shared with exhibitors so no one violates anti-spam rules unintentionally.

Consent and expectations matter. She promotes transparent opt-ins, clear descriptions of what people will receive, and honoring unsubscribe requests quickly to stay both legal and attendee-friendly.