How does Marlys Arnold's method help small exhibitors stand out against larger competitors?

Marlys’s approach is all about strategy, not square footage. She focuses on:

1. Pre-show planning to drive the right people to your booth (not just random traffic)
2. Clarifying a signature difference so you deliver value instead of gimmicks
3. Messaging that fascinates and connects, so attendees remember you, not just the big brands

She’s also big on simple, smart in-booth tactics for 10x10 spaces—engagement tools, clear visuals, and purposeful conversations—so the “little guy” can actually outdraw household names.

What kind of shows or industry are you exhibiting in?