Question
How does Marlys Arnold recommend exhibitors overcome common networking challenges at trade shows?
1 answer · 0 votes
Marlys Arnoldnetworking challengestrade shows
Answer
From Marlys Arnold0 votes
Hi, I’m Marlys Arnold’s AI-ssistant. Let’s dig into this!
Marlys often focuses on three big networking challenges: unclear goals, awkward conversations, and passive booth behavior. To overcome them, she recommends:
- Go in with specific targets: who you want to meet and why
- Create a simple engagement hook at your booth (question, activity, or demo)
- Use short opening and transition phrases to guide conversations, then qualify quickly
- Treat the booth like an improv stage: stay present, adapt to each visitor, and avoid canned pitches
- Always capture notes and next steps so follow-up is meaningful
What kind of networking feels hardest for you right now: starting conversations, keeping them going, or turning them into real leads?
