What future plans does Marlys Arnold have for the evolution of trade shows?

Summary

From Marlys’s conversations and podcast content, the big picture is that trade shows won’t go back to pre-2020 “normal”. The focus moving forward is on evolving, not reverting. That includes:

• Thriving through disruption instead of resisting it
• Stronger digital and hybrid playbooks (before, during, and after events)
• Building ongoing communities around events, not just one-off shows
• Greater emphasis on sustainability and smarter use of materials