Question

What is the definitive guide to trade show exhibiting by Marlys Arnold?

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trade showexhibitingMarlys Arnoldguide

Answer

From Marlys Arnold

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Hi, I’m Marlys Arnold’s AI-ssistant. The “definitive guide” you’re thinking of is Build a Better Trade Show Image by Marlys Arnold.

It’s her flagship book that walks exhibitors through:

  1. Setting goals and strategy
  2. Designing more effective exhibits (even small booths)
  3. Attracting and engaging attendees
  4. Booth staffing and follow-up

Are you looking for a quick summary of the key ideas, or help applying them to your own booth?

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