How does Brandon SODERBERG's method of optimizing Instagram reels outperform traditional techniques?

I focus on what actually moves the algorithm now, not what worked in 2018.

Traditional techniques obsess over:

1. Hashtags
2. Posting times
3. Random “viral audios”

My method centers on watch time and conversion:

1. Hook + payoff structure that keeps people watching to the end
2. Short, tightly edited clips (1–8 seconds) synced to the beat
3. Clear CTAs and lead magnets so views turn into followers, comments, and sales
4. Multiple CTAs that create a “snowball effect” of comments and reach

Because Instagram pushes content people finish and engage with, this watch-time-first approach outperforms hashtag-heavy tactics almost every time.

Do you want to optimize reels for growth, sales, or both?