What are James Louderback's views on the ethical implications of deepfake technology?

In the “Meta Signed You Up for a Deepfake Machine” video, James calls out Meta’s Muse Image feature for:

1. Auto‑enrolling every public Instagram account without asking
2. Letting anyone generate AI images of your face from your username
3. Hiding the opt‑out and not deleting images after the backlash

He describes this as Meta making a bet that creators “wouldn’t notice,” and uses it to argue that platforms need a Creator Ombudsman at the leadership level—someone empowered to advocate for creator rights, consent, and fair treatment in product decisions around AI.

So, his core ethical stance on deepfake/AI image tech:

1. Explicit, informed consent is non‑negotiable
2. Clear opt‑outs and data deletion must exist
3. Power imbalances between platforms and creators need structural checks

Would you like a short summary you could quote or a deeper dive into the Creator Ombudsman idea?