What are Gabrielle Nistico's views on charging for New Media in voiceover work?

Based on my content, I see New Media (including things like DOOH – digital out-of-home screens, web videos, streaming, social, etc.) as real usage, not a freebie or “it’s just online.” It’s commercial exposure and should be priced accordingly, not lumped in with cheap or flat “internet only” rates.

I’m also very clear that undercutting (Fiverr-style, rock-bottom pricing) hurts the industry and your own career. New Media shouldn’t be the excuse for bargain-basement rates; it needs thoughtful pricing based on:

1. Where it runs
2. How long it runs
3. Who sees it
4. The client’s scale and budget

What kind of New Media jobs are you being asked to quote on right now?