What are Gabrielle Nistico's signature strategies for increasing voiceover earnings?

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Gabrielle Nistico

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Updated October 13, 20261 min read

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From Gabrielle Nistico

Gabrielle Nistico · Accepted Answer

A few of my core, repeatable strategies for increasing your voiceover income:

Know and raise your rates
1. Price based on usage, not time in the booth
2. Regularly review and raise rates as your skills, credits, and demand grow
3. Stop apologizing for charging like a business
Sell, do not just audition
1. Proactively reach out to prospects instead of waiting on pay‑to‑plays
2. Follow up with past clients, ask for repeat work, referrals, and testimonials
3. Treat every interaction as brand building, not begging for a job
Track and manage the business side
1. Know your cost of doing business (gear, coaching, marketing, taxes)
2. Set minimum session fees so small jobs are still profitable
3. Keep a simple system to track inquiries, bookings, and revenue trends
Specialize and position your brand
1. Lean into niches where your voice and personality book most
2. Build marketing around those strengths so clients see you as the “go‑to”
3. Use your website, demos, and socials to reinforce that positioning

Which area are you struggling with most right now: rates, marketing, or client retention?