Question

What are the key performance metrics Gabrielle Nistico uses for a 6-figure voiceover career?

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gabrielle nisticoperformance metrics6-figurevoiceover career

Answer

From Gabrielle Nistico

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I look at a mix of creative, marketing, and financial metrics, not just “Did I book a job today?”

Here are some core ones I track and teach:

  1. Revenue metrics: monthly/annual income, average job value, percentage of repeat clients
  2. Marketing metrics: audition-to-booking ratio, website traffic and inquiries, email/social engagement
  3. Client metrics: number of active buyers, retention rate, referral rate
  4. Business efficiency: hours worked vs. revenue, studio downtime, admin vs. paid time

Do you want help translating these into a simple tracking spreadsheet or dashboard?

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