Question
How does Fran Montemurro approach user-generated content in his strategies?
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user-generated contentstrategies
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Summary
Fran sees user-generated content as raw but powerful proof that your product works, and uses it very deliberately—not just as “nice to have” social posts.
In strategies and consultations, UGC is used to:
- Make the product clearer with real-world use (screenshares, unboxings, walkthroughs)
- Supply believable social proof (reviews, “before/after,” progress updates)
- Stress-test hooks and angles cheaply before heavier production
He also focuses on “creative readiness” before scaling UGC: clarifying the message, the offer, and the structure of the video (hook, problem, product moment, outcome, CTA), so creators are not guessing what to say.
Do you want help turning your current UGC into clearer, higher-performing ads or reels?
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