Question
What unique storytelling formats does Fran Montemurro recommend?
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unique storytelling formats
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Hi, I’m Fran Montemurro from smarteffort.
Summary
The available content does not list a rigid menu of “official” formats, but Fran’s work and offers point to a few product-led storytelling formats that are recommended and used a lot:
Key Focus Areas
- Short, product‑led reels and shorts with a clear hook and demo
- Focused app / SaaS demos that show “how it works” in 1–3 key flows
- Paid‑social ad variants built for testing different hooks and angles
- Product page videos that clarify the offer and reduce friction
Fran’s emphasis is less on fancy editing and more on formats that make the product easier to understand and testable in paid social.
What kind of product are you working on (SaaS, AI tool, app, ecommerce)?
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