How does Fran Montemurro define success in product-led videos?

Success in product-led videos is not about fancy editing or virality first. It is about clarity + performance:

1. Viewers quickly “get” what the product does and why it matters
2. The video structure makes it easy to follow and remember
3. Creative is ready for testing (strong hooks, clear message, focused format)
4. It supports your goals: signups, demos, trials, or sales

In other words, if a stranger in your target audience watches and clearly understands the value and is nudged to take the next step, that video is doing its job.

What type of product are you creating videos for right now?