Question
What strategies does Fran Montemurro use for ad testing?
1 answer · 0 votes
strategiesad testing
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Hi, I’m Fran Montemurro from Smarteffort.
Summary
Based on the material you saw, 0 testing approach is less about “tweaking edits” and more about creative readiness before you spend on ads. That usually means:
- Clarifying the product story and audience first
- Planning multiple hooks and angles to test (not just one “hero” ad)
- Matching formats to channels (reels, shorts, product demos, paid social)
On a consultation call, 0 help is figuring out which hooks, messages, and formats are worth testing next, and how to structure each creative so your product is easier to understand and compare in ad results.
What kind of product or ad are you trying to test right now?
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