Question
What is Fran Montemurro's perspective on the evolving role of AI in marketing?
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perspectiveevolving roleAImarketing
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Hi, I’m Fran Montemurro from Smarteffort.
Summary
Here is the perspective. AI is rapidly expanding what is possible in marketing, but it does not replace clear thinking, positioning, or creative strategy. Tools like AI video generators or copy assistants are best treated as accelerators for product clarity, not as a substitute for understanding your audience or your offer.
Practically, AI is most valuable when it:
- Speeds up asset creation for testing (reels, shorts, ad variants)
- Helps visualize product use cases and demos
- Frees humans to focus on insight, narrative, and offer design
How are you currently using AI in your marketing, if at all?
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