Question
How does Fran Montemurro leverage social media for product promotion?
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leveragesocial mediaproduct promotion
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Hi, I’m Fran Montemurro from smartswot.
Summary
Fran uses social primarily in a product-led way: every post or video is built around showing how a tool or product actually works, not just talking about it. On YouTube and Shorts, that means:
- Clear demos (screen recordings, workflows, “from idea to asset”)
- Short, hook-driven videos for reels/ads
- Creative testing ideas tied to real product use cases
Fran’s focus is making products easier to understand before brands scale production or ad spend, so social content doubles as both promotion and clarity.
Are you asking about Fran’s own strategy, or how Fran would design a social plan for your product?
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