Question
What are the emerging trends in video marketing according to Fran Montemurro?
1 answer · 0 votes
emerging trendsvideo marketing
0 votes
Hi, I’m Fran Montemurro from smarteffort.
Summary
Based on my recent work and content, some emerging trends in video marketing are:
Key Focus Areas
- Product‑led creative: Short videos (reels, shorts, ads) that make the product itself the “hook,” not generic lifestyle footage.
- Creative readiness before scaling: Clarifying message, hooks, and formats before spending on production or paid testing.
- AI‑assisted production: Using AI tools (like Dreamina/Seedance) to rapidly prototype concepts, social assets, and app demos.
- Platform‑native explainers: Screen-recorded demos and walkthroughs tailored for clarity, retention, and each platform’s style.
Which of these trends are you most interested in applying to your own brand or content?
Related content
View all →
Follow Fran Montemurro