Question
How does Fran Montemurro utilize data analytics in his marketing strategies?
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data analyticsmarketing strategies
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Summary
Fran uses data less for dashboards and more for creative decisions:
Key Focus Areas
- Looks at in‑platform metrics (hook retention, watch time, thumb‑stop rates, CPC/CAC) to see which angles and formats make a product easiest to understand
- Uses those insights to choose what hooks to test next, what to show on‑screen, and how to structure product-led reels, Shorts, ads, and demos
- Treats each creative as a mini experiment, feeding results back into clearer messaging and better testing plans, not just “prettier” edits
What kind of marketing are you working on right now—paid social, organic content, or something else?
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