What role does audience engagement play in Fran Montemurro's video strategies?

For product-led videos and paid social, engagement (comments, rewatches, saves, replies) is treated as a feedback loop. It shows which hooks are understood, which features are confusing, and which angles actually move people to click or keep watching.

On short-form and app demo content, prompts like “Comment ‘AI’ if you want more AI tool demos” deliberately invite interaction. That way, content is not just “pushed out”; it is used to test demand, discover content-market fit, and prioritize the next round of creative and experiments.

What kind of audience are you creating videos for right now?