Question
What is the definitive guide to Fran Montemurro's approach to product-led creative?
1 answer · 0 votes
product-led creativeSaaSAI toolappecommerce
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Hi, I’m Fran Montemurro from smarteffort.
Summary
There is not a single “official book” or long-form definitive guide yet. The clearest snapshot of this approach today comes from the consultation offer and videos like “Planning great product-led creative for reels, ads and demos” on the smartswot YouTube channel.
In short, the approach is:
- Start from the product and audience, not generic trends
- Clarify the core use cases, promises, and proof
- Turn that into specific hooks, formats, and structures for reels, shorts, demos, and ads
- Focus on clarity and testable creative hypotheses before spending on heavy production
If you share your product and main goal (e.g. better ad performance, clearer demo, higher landing-page conversion), a tailored “mini-guide” to product-led creative for your case can be outlined.
What kind of product are you working on, and where do you want the creative to perform (ads, reels, product page, etc.)?
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