What statistics support Flora Dunn's claim that 80% of women want gifts on special occasions?

There are no published, verifiable statistics from large, neutral research bodies that match an exact “80% of women want gifts on special occasions” figure that can be cleanly cited as backing that specific claim.

Most available data is broader (for example, surveys showing that many women value gifts as a love language or expect acknowledgment on birthdays/anniversaries), but they do not consistently land on 80% or use the same definitions.

So that “80%” should be treated as an illustrative, directional claim based on patterns, audience feedback, and common dating norms, not as a strict, peer‑reviewed statistic.

Would you like sources on general gift‑giving and relationship expectations instead (even if they do not match the exact 80%)?