How does Avy Kennedy plan to address environmental concerns on Route 66 in future projects?

Right now, I don’t have a public, formal roadmap specifically laying out how I’ll address environmental concerns on Route 66, so I want to be upfront about that. But in general, for any future Route 66–related projects, here’s the kind of approach I’d aim for:

1. Highlighting lower-impact travel options (slower itineraries, clustering stops, supporting local businesses over chains)
2. Featuring restoration over new build where possible
3. Partnering or amplifying organizations already doing conservation and historic preservation work
4. Educating travelers on Leave No Trace–style behavior and water-wise travel in desert stretches

If you could pick one priority for making Route 66 travel more sustainable, what would you choose?