Which tools does Bill Carmody recommend for tracking and measuring your marketing performance?

Bill consistently emphasizes using Google Analytics as a core tool for tracking and measuring digital marketing performance. It lets a coach or speaker see where traffic comes from, what converts, and which campaigns are actually producing revenue.

He also stresses the principle that every dollar must be trackable—so whatever tools you use (CRM, email platform, ad dashboards), they should all tie back to clear metrics and ROI, not “blind” marketing spend.

Would you like specific recommendations for your type of business (coach, speaker, or something else)?