What are the key insights from Bill Carmody's collaboration with Seth Godin?

Be remarkable (Purple Cow): If you blend in, you disappear. Your offer, story, and delivery must be so specific and bold that your ideal people talk about you. Safe is actually risky.

Permission and “volunteers, not victims” (This Is Marketing): Great marketing is ethically persuasive. You earn attention by deeply understanding your audience’s worldview, not by hustling, tricking, or interrupting them.

Be missed when you’re gone: Your content and services should be so useful that people would feel a real loss if you stopped. Think “library of answers” (like the River Pools example) instead of sporadic promotions.

Smallest viable market (your tribe): Focus on serving a specific group so well that they become your best marketers. Signal clearly to them and ignore “everyone else.”