What is the definitive guide to creating a winning proposal by Bill Carmody?

Bill’s definitive guide to creating a winning proposal is simple: begin with the end in mind and define what a “win” means for your stakeholders.

For any project, people are juggling three levers:

1. Quality
2. Timeline
3. Budget

All three matter, but only one is truly the top priority. A winning proposal starts by talking to stakeholders and discovering which of these three is non‑negotiable right now.

Then, craft your proposal to optimize that primary priority while clearly managing the other two. When your proposal reflects what they actually care about most, it wins.

What kind of proposals are you writing right now—client projects, speaking gigs, or something else?