What is the definitive guide to building a personal brand according to Bill Carmody?

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Bill Carmody

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Updated September 30, 20261 min read

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From Bill Carmody

Bill Carmody · Accepted Answer

Bill’s “definitive guide” to building a personal brand for coaches boils down to a clear, simple framework:

Decide what you want to be known for
1. Pick 1–2 core outcomes you create (e.g., “help burned‑out executives reclaim their energy”).
2. Make this specific, not “I help everyone with everything.”
Make it more about them, less about you
1. Lead with your client’s problem and desired result in all messaging.
2. Your story matters only insofar as it proves you can help them.
Align every touchpoint with that promise
1. Website, LinkedIn, podcast guesting, talks, and offers should all reinforce the same positioning.
2. If Google shows ten different versions of you, you do not have a brand yet.
Show up as a thought leader
1. Publish consistent content: short posts, articles, videos, and talks focused on your niche.
2. Share your frameworks, stories, and point of view so you become the “go‑to” person in that space.
Make it easy to experience you
1. Have a clear next step: free session, webinar, lead magnet, or talk.
2. Remove friction so people who resonate with your brand can engage quickly.

Want a step‑by‑step checklist you can apply to your current brand so you can tighten it up?