How does Bill Carmody address cultural differences in writing for a global marketplace?

Bill emphasizes that “the world is flat,” so writing must be intentionally global, not unconsciously local.

When addressing cultural differences, Bill focuses on:

1. Knowing exactly who you are writing for in each country, not using one-size-fits-all copy
2. Avoiding idioms, slang, sports metaphors, and humor that do not travel well
3. Being explicit and clear instead of assuming shared cultural context
4. Demonstrating respect for local norms, holidays, and etiquette in business correspondence

The core idea: make it “more about them, less about you” by adapting your language, examples, and offers to the culture you are serving, or you risk confusing or offending your audience and losing business.

What kind of global audience are you writing for right now?