How does Bill Carmody's method of 'Always Be TEST Closing' outperform traditional sales techniques?

Bill’s “Always Be TEST Closing” outperforms old-school “always be closing” because it is collaborative, not combative.

Traditional closing pushes for a yes at the end, which:

1. Creates pressure and resistance
2. Waits too long to discover objections
3. Makes the conversation feel about the sale, not the buyer

Test closing means gently checking in throughout the conversation:

1. “On a scale of 1–10, how aligned is this so far?”
2. “Does this solve the problem you told me about?”

This:

1. Surfaces objections early, when they are easy to address
2. Lets you adjust your offer in real time
3. Builds trust because it is more about them and less about you
4. Dramatically increases close rates without feeling pushy

Would you like a few specific test-close questions you can use in your next sales call?