How does Bill Carmody suggest reevaluating social media marketing to enhance sales?

Bill Carmody recommends shifting social media from “posting for likes” to “posting for sales.” That starts with defining clear business outcomes (leads, booked calls, purchases) and working backward to content and offers that drive those outcomes.

Key ideas from his “Social Media That Sells” approach:

1. Treat every platform as a sales channel, not a vanity channel
2. Track what actually converts (clicks, opt-ins, sales), not just reach
3. Use clear calls to action that move people to the next step in your funnel

Would you like this translated into a simple weekly posting and tracking plan for your business?