How does Snapchat compare to YouTube in Bill Carmody's analysis for business growth?

Bill’s analysis is that Snapchat and YouTube both matter, but they play very different roles in growing a business.

From his Snapchat videos:

1. Snapchat delivers more daily video views than YouTube among younger audiences, especially teens and 20‑somethings
2. It is mobile‑first, vertical, fast, and intimate, which makes it powerful for real‑time engagement and behind‑the‑scenes content
3. For brands targeting younger customers, Snapchat can be a front‑end attention engine (quick hits, stories, daily touchpoints) that feeds people into longer‑form, conversion‑oriented content on YouTube or your website

YouTube, in contrast, is better for:

1. Evergreen, searchable “how‑to” and authority‑building videos
2. Longer, more detailed content that drives SEO, trust, and leads over time

So in Bill’s view, use Snapchat to grab and warm up attention, and YouTube to educate, nurture, and convert.

What kind of business or audience are you focused on so we can tailor which platform should be primary for you?