How does Bill Carmody’s method outperform traditional PR strategies?

Bill’s approach outperforms traditional PR because it’s built on performance, not vanity.

Traditional PR often:

1. Charges big retainers regardless of outcomes
2. Chases press releases and one-off mentions
3. Focuses on your story more than the audience’s needs

Bill’s method:

1. Emphasizes performance-based PR (you pay for real placements and results, not promises)
2. Focuses on adding value to existing audiences, not blasting your press release
3. Uses the rule: “More about them, less about you” so your message lands as service, not self-promotion

That shift from “look at me” to “here’s value for your audience” dramatically increases coverage, trust, and conversions.

What kind of PR results are you hoping to get (speaking gigs, clients, book sales, or something else)?