How does Bill Carmody's method for writing effective sales messages outperform traditional techniques?

Bill’s approach flips the usual script: more about them, less about you. Traditional sales messages talk features, credentials, and “look how great we are.” Bill insists you start and stay with the buyer’s world: their pain, desires, language, and outcomes.

Instead of pushing information, his method pulls attention by:

1. Leading with the problem your audience actually feels
2. Showing a clear, specific outcome
3. Proving it with simple, credible evidence
4. Ending with one low-friction next step

Because people are always tuned to “What’s in it for me?”, messages built this way convert better in print and online than generic, brand-centered pitches.

Would you like help rewriting one of your current sales messages using this method?