What are the key features of Bill Carmody’s matrix organizational structure model?

Bill’s model of a matrix organizational structure centers on cross-collaboration and putting the right people on the right teams, regardless of where they sit in the traditional hierarchy.

Key features include:

1. Dual reporting: people have both a functional manager (e.g., marketing, sales, HR) and a project manager
2. Cross-functional project teams: representatives from each key department on one project
3. Agile-friendly: structure designed to increase flexibility and responsiveness
4. Engagement-focused: promotes collaboration, shared accountability, and higher ownership

What kind of organization or team are you thinking about applying a matrix structure to?