How does Bill Carmody suggest leveraging Snapchat for business growth?

Bill points to Snapchat as a powerful growth channel because of its mobile‑first, video‑native audience, especially younger consumers who are spending more time there than on YouTube or Facebook.

Here are the core ways he suggests leveraging it:

1. Create short, authentic behind‑the‑scenes snaps that build trust
2. Tell quick, visual stories about your brand or offers
3. Use Snapchat to reach younger customers where they already consume video
4. Collaborate with established influencers who already have engaged followings there

What kind of business are you looking to grow so the Snapchat strategy can be more specific?