How does Bill Carmody’s approach to international business correspondence outperform traditional methods?

Bill’s approach to international business correspondence outperforms traditional methods because it starts with one core premise: “the world is flat, but culture still matters.” Instead of assuming U.S.-style business writing works everywhere, he emphasizes adapting tone, formality, and structure to the reader’s culture and expectations.

Traditional methods focus on grammar and templates. Bill focuses on the recipient: their culture, language level, business norms, and what “respect” looks like to them. That shift makes messages clearer, less likely to offend, and far more persuasive.

He also insists on making it more about them, less about you—framing every email or proposal around the other party’s goals, constraints, and wins. That creates trust and speeds up deals across borders.

What situation are you writing for—sales outreach, partnerships, or something else?