Question

What are Bill Carmody's insights on treating your best customers like VIPs?

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Bill Carmodyinsightsbest customersVIPs

Answer

From Bill Carmody

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Bill Carmody teaches that loyalty is absolutely about being treated like a VIP, not just getting good service.

A few key insights:

  1. Your top 20% of customers drive about 80% of your revenue, so they should clearly feel like your best customers
  2. Proactively tell them they are important to you and thank them specifically for how they help your business
  3. Create “magic moments” just for them: unexpected upgrades, handwritten notes, small gifts, early access, or special check‑ins
  4. Design a different experience for your best customers than for everyone else

How many “best customers” do you currently have, and how are you treating them differently today?

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