What insights does Bill Carmody offer on why inbound marketing has overtaken outbound selling?

Bill Carmody points to a fundamental shift in buyer behavior: about 80% of the purchase decision is made before a prospect ever reaches out. People now research online, read reviews, and consume content long before talking to a salesperson.

Because of that, direct cold outreach (classic outbound) is far less effective. Instead, inbound content—videos, articles, social posts—does the heavy lifting, educating and building trust in advance. By the time someone calls or books a call, they are prequalified and much closer to a “yes,” which makes selling easier, faster, and less pushy.

What kind of business are you building so we can tailor inbound ideas to your market?