How does Bill Carmody ensure ethical use of visuals in his business communication strategies?

He insists visuals must not distort the integrity of the message or create a false impression. If an image changes how a message is interpreted in a misleading way, it is considered unethical.

He looks at whether the visual could be taken out of context or used for nefarious means (for example, implying results, endorsements, or emotions that are not real).

In his approach to marketing and social media that sells, visuals must support credibility, not just “clicks” or vanity metrics. They should enhance trust and reflect the real value being offered, making it more about the audience and less about ego or hype.