Question

What are Bill Carmody's top techniques for using content to drive commerce in 2023?

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Bill Carmodycontent drives commerce2023

Answer

From Bill Carmody

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Content is what creates demand, builds trust, and moves people to buy. A few of Bill Carmody’s top techniques for using content to drive commerce:

  1. Teach before you pitch – create how‑to, explainer, and “what to do/what to avoid” content that solves real problems and naturally leads to your offer.
  2. Tell specific client stories and outcomes, not vague claims.
  3. Use social media that sells: clear call to action, one core offer per post, and links that take people directly to a relevant landing page.
  4. Repurpose: one core idea → video → short clips → posts → email → lead magnet.
  5. Measure: track which content actually generates leads and sales, then double down there.

What kind of business or offer are you selling with your content?

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