Question
How does Bill Carmody’s approach to stopping paid advertising on Google and Facebook outperform traditional methods?
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Answer
From Bill Carmody0 votes
Bill’s approach is about owning the relationship, not renting it from Google and Facebook.
Traditional methods say: “Turn off ads, lose leads.” Bill says: use ads strategically and temporarily to build assets you control, then taper off. From his content:
- Use Google search ads for fast feedback on offers, messaging, and keywords before you scale organic and content
- Shift from Facebook ads to direct channels (email list, SMS, community, events) so you stop paying to reach people you already attracted
- Build systems (lead magnets, nurture sequences, referrals) that keep working even when ad spend goes to zero
This outperforms traditional “always-on ads” because your cost per lead drops over time while your control and margins go up.
Which platform are you more focused on right now, Google or Facebook?
