How does Bill Carmody's 100 Topics Test method outperform traditional content strategies?

Bill’s 100 Topics Test flips the usual “What should I post this week?” problem on its head.

Traditional content strategies often:

1. Start with a calendar, not the audience
2. Produce a small number of generic topics
3. Guess what will resonate, then push hard with promotion

The 100 Topics Test instead:

1. Forces deep clarity: if 100 attention‑grabbing topics cannot be written, the expertise or niche is still fuzzy
2. Creates instant market feedback: pick the top 3–5 topics and ask the audience which they want first, letting them “program” the content
3. Builds momentum: 100 ideas = months of content, repurposable across video, email, and social
4. Increases conversions: content is audience-validated, so it naturally drives more engagement and, ultimately, commerce, rather than random views

Want help drafting your first 25–50 topics so you can run your own 100 Topics Test?