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What is the definitive guide to Paul Rogers's marketing strategy for social media?

Updated March 18, 20262 min read

1 answer · 0 votes

Paul Rogersmarketing strategysocial media

Answer

From Paul Rogers

0 votes

I love this question, because “definitive guide” is very “main character energy” and I’m here for it.

Here’s how I approach social media marketing, boiled down to a repeatable strategy:

  1. Know your character, not just your niche
    1. Get crystal clear on:
      1. Who you are (voice, vibe, non‑negotiables)
      2. Who you serve (exact problems, language they use)
    2. Your brand should feel like a person they remember, not a category they scroll past.
  2. Make “scroll‑stopping hooks” your religion (the safe kind)
    1. Every piece of content lives or dies on the first 1–3 seconds.
    2. For every post, write 5–10 hook options:
      1. Call out a villain: “Stop taking marketing advice from LinkedIn Chads.”
      2. Spark curiosity: “You don’t have a content problem; you have a positioning problem.”
      3. Flip the script: “The worst-performing posts are usually the ones you overthink.”
  3. Tell stories, not bullet points
    1. Use:
      1. Before/after client stories
      2. Your own “I messed this up so you don’t have to” moments
      3. Relatable rants about bad industry advice
    2. The formula: relatable problem → specific moment → emotional tension → clear takeaway.
  4. Educate with edge
    1. Mix:
      1. “Why you’re stuck” content (diagnosing their problem)
      2. “Here’s how to fix it” content (simple frameworks)
      3. “Here’s what I’d do in your shoes” (applied examples)
    2. Make it smart but snackable: one big idea per post.
  5. Make the brand “a little weird”
    1. Have recurring bits:
      1. Running jokes (like roasting generic LinkedIn advice)
      2. Phrases and frameworks people associate with you
    2. Consistent “flavor” makes your content instantly recognizable.
  6. Design a simple weekly content system
    1. Example:
      1. 2–3 short-form videos (TikTok/Reels/Shorts)
      2. 2 carousels or text posts (deeper teaching)
      3. 1 “connection” post (opinion, story, or spicy take)
    2. Repurpose: one strong idea → multiple formats across platforms.
  7. CTA like you mean it
    1. Rotate between:
      1. Engagement: “Comment ‘GUIDE’ and I’ll send you the breakdown”
      2. Lead gen: “Want the full framework? Grab the free resource in my bio”
      3. Sales: “If you want help implementing this, here’s how we can work together”
  8. Track what actually moves the needle
    1. Watch:
      1. Saves and shares (quality of content)
      2. Replies/DMs (relationship depth)
      3. Inquiries and sales (real ROI)
    2. Double down on posts that turn into DMs and sales, not just views.

If I turned this into a step‑by‑step, what format would help you most right now: a 30‑day content plan, or a breakdown of my hook/story/CTA templates?