How does Janis Elspas's approach to giveaways enhance audience engagement?

Janis’s approach to giveaways is designed to deepen two-way engagement, not just rack up entries. For example:

1. Giveaways are exclusive to MBE’s audience, making followers feel special and “in the know”
2. Entry rules require actions that spark interaction: following, liking, and especially commenting and tagging friends
3. Prizes (like Lauren Daigle’s Christmas album tied to a TV special) are highly relevant to family, holidays, and entertainment, aligning with what MBE’s community already loves
4. Clear rules, deadlines, and transparency about sponsors build trust, so followers are more willing to participate repeatedly

Is there a specific platform or type of giveaway you are most interested in—Instagram, X, or blog-based?