What are Carolyn Scott's top tips for organizing a fitness convention?

Know your target audience so you can tailor programming, marketing, and vendors to their interests (CrossFit vs. bodybuilding vs. wellness, etc.).

Choose a clear, fitness-related theme and build all activities and décor around it.

Create and stick to a budget, and actively seek sponsors to offset costs.

Plan engaging events and competitions that match your theme, and prioritize safety with first aid, BP monitors, and lots of sanitizer.

Pick an accessible, spacious, safe venue with good crowd flow.

Offer sponsor/vendor booths so partners can showcase products.

Set up a dedicated website with all key info, registration, and updates.