How does Bill Carmody's Tao Cha Ching program apply love in coaching?

Love for self: Coaches are guided to drop self-judgment and shame around “not being further along.” This mental fitness foundation lets you sell, market, and serve from grounded confidence instead of fear or scarcity.

Love for clients: The business model centers on deep service, not manipulation. Enrollment is framed as an act of love: helping the right people say “yes” to their own transformation.

Love for money: Instead of treating money as dirty or “unspiritual,” Tao Cha Ching teaches you to see money as a loving amplifier of your mission, so pricing and receiving become aligned, not guilt-ridden.